Brands

Giant

Giant was founded in 1972 with a mission: to create better bikes and improve the cycling experience. From the very start, innovation and manufacturing expertise set us apart. It began with their lightweight chromoly frames. Giant's ability to produce high quality bikes at an affordable price allowed more riders to experience cycling in a whole new way. Since then, Giant has pioneered advancements in both aluminium and composite engineering.

They introduced the first affordable carbon fibre bike, the Cadex 980 C, and revolutionized high performance road bikes with their Compact Road Design. In mountain biking, Giant's Maestro Suspension established a new level of performance for off-road riding and racing. Giant bikes win world championships. They win design awards, too. But most importantly, they win the hearts of riders who choose to make cycling a part of their lives.

Dawes

The Dawes bicycle brand offers you the unique blend of British heritage and outstanding performance. It all started in 1906 when Charles Dawes went into business in a partnership known as Humphries & Dawes with the Humphries side of the business making motor cycles.

By 1926 Dawes Cycles Limited had been formed in its own right and the business hasn't looked back since. The Dawes factory made bikes for the armed services during the war and has supported a whole host of British racing cyclists over the years both
on and off road. The quality of many of our production models has allowed them to become benchmark products such as the Galaxy tourer and Kingpin folder.

Always operating from the Birmingham area, the company still has a limitless passion for quality,service and cycling. The 2026 range delivers cycling excellence from its core of experienced, knowledgeable staff and excellent network of independent retailers.

Shimano

In 1961, a 3-speed bicycle hub displayed at the New York Toy Show was the catalyst for what would eventually become Shimano.

From these humble beginnings Shimano has become a world leader in innovation.

From their top of the range XTR and Dura-Ace groupsets to their entry level components, with Shimano quality is assured.

Sram

Bike components are all SRAM do - which is why they do them so mind-bendingly well. SRAM Corporation began with the goal of creating the absolute best shifting system and changed the cycling world forever with the introduction
of Grip Shift.

To support the innovation, they invested in Sachs Bicycle Company and built a state of the art manufacturing facility in Schweinfurt Germany.
We had the vision and desire to expand their presence in the industry so they found the best suspension company, RockShox, joined forces
with them, creating huge excitement in the global cycling community.

Not content to stop there, they knew expanding their line with the best brakes, bottom brackets and cranksets would fine-tune the ride even more. So they teamed up with Avid and Truvativ.

Hope

Hope have been producing quality cycle parts for over 18 years, always a market leader, manufacturing virtually everything in their factory on the edge of the Yorkshire Dales. Originally starting out as an aerospace company, Hope now dedicates it's time and skill exclusively to producing cycle parts. They are totally independent, not part of a large corporation, still wholly owned by engineers Simon and Ian who work and ride alongside the enthusiastic staff.

There are no bean counters restricting innovation
or creativity. For the size of the company they manage to produce a large and technical range of products critically acclaimed by both press and end user alike.

All at Hope have a complete dedication and pride in the products and brand.

Giro

Giro, based in Scotts Valley, CA, is a worldwide leader in high-performance protective gear and accessories for action sports and active lifestyles. Their mission is to create products on the leading edge of inspired design that look, fit and feel like a part of you, and allow you to be at your best.